App Design
App Design
Native Origins App
Background
This project was created over the course of 10 weeks in collaboration with four other students for Southern Methodist University's Certificate in User Experience Design.
Our team was interested in researching ways of activating cultural and educational spaces and gamifying learning. My team member Katie is a member of the Chickasaw tribe and suggested focusing on the Chickasaw Cultural Center for our app design.
The Problem Space
For years, museums have been seeking to transform their missions for the digital age. The coronavirus pandemic has put that transformation front and center. The goal is to continue to connect with traditional audiences—those who regularly visit museums and often become members and donors—while reaching out to new audiences via new technologies and digital media. Our audiences don’t expect a stimulation of a gallery visit on screen. They want an experience.
How Might We…
The Result
Our team received positive feedback from teachers and the Cultural Center employees we initially reached out to for information. We even received a short write-up on our prototype in the Chickasaw Times.
User Research
During the research phase the team conducted market research, competitor analysis, and created personas for types of museum visitors.
Visual Design
Prototyping and Wireframes
Once we had the workflows it was time to move into the style phase. This included: sketches, wireframes, branding, hi-fidelity comps, etc. As we continued to finesse our screens, we made changes to the designs that we hoped improve the usability of the screen such as creating a stronger sense of hierarchy and helping the users eyes flow in a more natural rhythm down the app.
Seamless Onboarding
We designed an onboarding quiz so that users could select their interests and then be sent to the guided AR tour that most closely matched their answers.
Tour Selection Feature
We created a home page with tours that were organized by recommended, subject matter, and distance.
AR Feature
Using Nomad, a 3D design app for the iPad, as well as Aero, an app by Adobe to create AR experiences, I worked on a proof-of-concept for what our team envisioned the experience of scanning the AR codes would result in.
Quiz
We added a short quiz section that the user reaches upon completing all the AR experiences of the tour the selected.
