Campaign, UX Research, UX Design
Background
The CTA needed a campaign to bring awareness to contactless payment methods being accepted on trains and buses. As the sole visual designer on the team, I developed this campaign from the ground up.
The Results
Riders were served the ads both digitally at airport CTA stations, and physically at all CTA stations, bus stops, and billboards. The result? An increase in 2.6 million contactless taps for the months of August and September compared to last year.
The CTA's Goals
Initial Concepts
I created several different initial concepts. However, the feedback I received was to be more direct in the call to action and visually depict what contactless payments were to be more accessible to all riders.

Final Designs
I created several different initial concepts. However, the feedback I received was to be more direct in the call to action and visually depict what contactless payments were to be more accessible to all riders.
