Design and Branding
Lululemon Campaign
Campaign developed with Charlie Henson (AD), Laura Farina (ST), Julia Daum (ST), Ross Atkinson (CW), and Adam Fuller (CW).
Problem
Millennial women have been cultured to be harsh on themselves, leading to feeling disconnected from their bodies.
Strategy
Present feeling comfortable in your body as the beginning to feeling comfortable in the world.
Creative Insight
Your home is the place where you feel the most comfortable. But home is a feeling, not a place. And if you feel at home in your body, you’ll feel good everywhere else – and we think that’s something to celebrate.
The Visual Identity
For the campaign, we used the visual symbol of a house overlaid on active, vibrant photogrpahy.
