Web Design and Branding
Background
Overcoast is a music and sound agency that creates custom compositions, sources musical artists, and develops sound design for advertisements and film.
Overcoast came to VCU Brandcenter to ask for input on their branding, website, and how to differentiate themselves stylistically in a small market.
Overcoast's Goals
The Visual Identity
For the rebrand, we wanted to reflect the bold and dynamic work Overcoast creates. We developed a bright color palette, photo collages, and textured visual elements.
Merch Design
As a side project, I also designed 4 t-shirt options to reflect the request for their branding to reflect the fun, unpretentious side of the agency. These designs incorporate imagery of Richmond, Virginia, music, and classic band tees.
Other Merch Ideas
Overcoast makes their own candles as a side project to send as gifts to those they work with. As a team, we brainstormed alternate ideas for products that could be sent to agencies or other clients as well.
