3D Prototyping
Rishi Tea Retail Endcap
Designing an interactive endcap for a new line of sparkling botanical teas
Designing an interactive endcap for a new line of sparkling botanical teas
Timeline
3 Weeks
Role
Designer, Researcher
Collaborators
Yanna Nguyen, Nico Morris
Tools
Blender, Adobe Illustrator, Figma
Timeline
5 Weeks
Role
Designer, Researcher
Collaborators
Yanna Nguyen, Walid Al-Tinawi
Tools
Figma, Adobe Illustrator, AfterEffects
Background
Rishi is a brand most known for their brewed tea options, but they recently have launched a series of sparkling botanical RTD cans. How might we educate young consumers on this new product option?
Problem
Younger consumers are the most interested in self-Discovery and mindfulness but have the least time to pursue their goals.
Insight
We’re drawn to everyday experiences that reflect our Personal emotional and mental journeys. Let's create an interactive experience where your choice of tea reflects your intent.
My Role
For this project, I developed the retail end cap using Illustrator and Blender, designed the receipt coupon, and created the screens users would see on the touch screen.
Background
Rishi is a brand most known for their brewed tea options, but they recently have launched a series of sparkling botanical RTD cans. How might we educate young consumers on this new product option?
Problem
Younger consumers are the most interested in self-Discovery and mindfulness but have the least time to pursue their goals.
Insight
We’re drawn to everyday experiences that reflect our Personal emotional and mental journeys. Let's create an interactive experience where your choice of tea reflects your intent.
My Role
For this project, I developed the retail end cap using Illustrator and Blender, designed the receipt coupon, and created the screens users would see on the touch screen.
Interested in learning more about my process?
See my full research deck here.
Quiz
The short quiz is a mix of personal questions as well as questions related to caffeine consumption or flavor profiles.
Quiz
The short quiz is a mix of personal questions as well as questions related to caffeine consumption or flavor profiles.
Quiz results receipt
Upon completing the quiz, A receipt with their results and a coupon will be printed.
Quiz results receipt
Upon completing the quiz, A receipt with their results and a coupon will be printed.
Final Thoughts
In the future, I hope to build out this project into a full campaign. Some potential avenues for expansion include social content such as a TikTok and Instagram filter quiz, mini-meditations and other self-care ritual content, and partnerships or workshops focused on creating daily rituals.
Final Thoughts
In the future, I hope to build out this project into a full campaign. Some potential avenues for expansion include social content such as a TikTok and Instagram filter quiz, mini-meditations and other self-care ritual content, and partnerships or workshops focused on creating daily rituals.
SAY HI
Wandafelsen
@gmail.com
SAY HI
Wandafelsen
@gmail.com
SAY HI
Wandafelsen
@gmail.com
SAY HI
Wandafelsen
@gmail.com
SAY HI
Wandafelsen
@gmail.com
